Who’s Who at Lieb Cellars: Becca Rock
Name and Position: Becca Rock, NYC Brand Ambassador
What do you do at Lieb Cellars?
Mostly I bounce around NYC introducing everyone in my path to the awesomeness of Lieb and Bridge Lane!
How did you come to work in the wine industry?
I’ve worked in the food and beverage industry since I was 16, in every position from waiting tables to managing the beverage program for a restaurant group in Manhattan. When I took my first class in viticulture and realized immediately that if I won the lottery and never had to work again, all I would do would be to keep taking these classes, I decided I wanted to move into the wine industry as a career.
What’s your favorite part about working at LC?
It’s incredibly rewarding to work for a company you truly believe in and can stand behind. My favorite part of my job is getting to introduce people to our wines and what goes into making them.
What are your favorite Lieb and non-Lieb wines?
I’m a year round red drinker and I love our Cabernet Franc and Meritage. I was recently introduced to sparkling dry Riesling from the Finger Lakes and man, does it go great with Thai food!
If someone gave you $100 and the day off, how would you spend it?
I’d spend it, the money and the day, on a killer meal. The entire day. There’s nothing like a four+ hour dining experience.